Grit Label

I created a logo and label for a client of mine who created a line of mouth-care products. She wanted something simple and natural looking, because her products are homemade and “gritty.” We went with a simple, typewriter-type font and then went for a neutral brown color, somewhat resembling a paper bag with just a slight pop of color for some fun. I took the g and created an abstract pattern for the logo, just so that the labels would stand out on the shelves where she sells her product. This logo and label were created in Illustrator.